Things I want to learn in 2015

I was going to follow up my retrospective 2014 post with another one, but instead I want to look ahead at the things I hope to learn in 2015. Of course, I’m sure that many of the things I’ll learn are things that I couldn’t have foreseen, but it helps to have some direction to start out with. Here goes!

How to consistently sell books outside of Amazon

If I learn nothing else this year, I want it to be this. In 2014, about 90% of my sales were through Amazon, and when they came out with their Kindle Unlimited subscription service, my income took a big hit (Amazon requires all books in KU to be exclusive, so none of my books qualified). If I can grow my non-Amazon sources of income to more than 50% of my total revenue, that would be fantastic.

So far this year, I’m off to a good start. I have a book featured in Apple’s ongoing First in a Series Free promotion, and that’s given my books on iBooks a huge boost. In fact, I wouldn’t be surprised if I sell more books on iBooks this month than I will on Amazon. But the key here is to sell consistently on the other platforms. Right now, I have no idea how to do that—but I definitely want to learn!

How to turn readers into lifelong fans

I’ve been publishing for the last four years now, and I’ve picked up a few fans along the way, but I get the sense that most of the people who read my books are just casual readers who find my books interesting but tend to move on after they’ve read them. Perhaps this is normal, but I would like to take things a step further and build a strong fanbase around my books.

Up until now, I’ve mostly focused on writing books, not in connecting with the people who actually read them. But I want to do a lot more of that next year—not only in order to sell more books, but also to connect with the fan community in general and make a more lasting contribution to the genre.

How to write (harder) better faster (stronger)

If I could write 10,000 words a day—good words, publishable words—that would absolutely fantastic. So far, the most I’ve managed in a single day is about 5,000. Right now, I’m lucky if I hit 2,000. It’s aggravating, because I feel like I’m so ridiculously slow, and the stuff that I do write usually needs some cleaning up before it’s publishable … basically, I just want to be a robot unicorn who farts rainbows and writes a bestselling novel every 72 hours.

Barring that, I’d just like to learn how to overcome some of the things that get in the way of writing.

How to write memorable characters that readers fall in love with

Of all the areas of craft that I’d like to work on, this is the one that probably needs improvement the most. I’ve had lots of readers tell me that a particular story resonated with them, but I’ve never had a reader tell me that they were crazy about a particular character. I think I’m reasonably good at writing characters that are complex and three-dimensional, but that’s a separate thing from writing a character that readers fall in love with.

I think I’ll stop here for now. There are other things that I’m sure will be good to learn, but these are the ones I especially want to learn in 2015.