They say not to judge a book by its cover, but the truth is we all do. In fact, the cover probably sells a book more than the book blurb does. Whether in print or in digital format, it’s the first part of the book that readers see, and often makes the difference between “meh” and “hmm, what is this? I want to find out more!”
So how do you do cover art when you’re an indie? Is it better to make your own, or hire a designer? If you do hire a designer, how much can you expect to pay?
Honestly, when I started out, I think I invested a little too much into my covers. The first novel I published was Genesis Earth:
The cover art is gorgeous, and from an artistic view I’m very, very happy with it, but it took a long time for the book to earn that money back–far longer than the expense really justified. I would love it if all of my books could have awesome covers like this, but when you’re first starting, not every project justifies that sort of expense.
The thing to keep in mind when you do covers as an indie is that you can always change them. When you first start out and you don’t know how well a book is going to do, there’s nothing wrong with doing it on a shoestring budget and reinvesting those earnings later. There is a bit of a feedback loop, where a bad cover will hold a book back, but it’s not that hard to make a cover that’s not great, but acceptable.
Case in point, check out the first cover I did for Star Wanderers: Outworlder (Part I):
The cost for this art was $0. I made it myself, using freeware fonts and public domain space art from NASA. It’s not nearly as gorgeous as the cover for Genesis Earth, but it says “space!” in a sci-fi sort of way, and that’s what I was going for. And even with a mediocre cover, this was the book that really started to take off.
Of course, as soon as those books were earning enough, I made plans to reinvest that money in proper cover art. Here is the new cover for Outworlder:
I’m working with a cover designer right now to redo all the other ones in the series along a similar vein. In the next couple of weeks, expect to see some cover reveals!
In general, I’ve found that there are three approaches to cover art: doing it completely yourself, hiring a cover designer to make an cover from stock art, and hiring an illustrator to paint an original illustration. The last is probably the most expensive, though it does depend on the illustrator–you can find good illustrators on sites like Deviantart whose rates are quite reasonable. But the quality varies a lot.
Besides the art itself, a key part of the cover is the typography. One thing I’ve learned from working with cover designers is that they can do amazing things just with the fonts and font effects for your title. That’s probably the biggest benefit of going with a cover designer as opposed to an illustrator.
In fact, if you can afford to commission an original illustration, you can probably find a cover designer who will give you a deal on the typography. It is something you can learn yourself, but the difference between you and a cover designer is often the difference between acceptable and awesome.
Like anything with self-publishing, cover design is something you can learn–perhaps something you can excel at–but you probably can’t excel at that and everything else at the same time. What I’ve found is that I’m okay at doing my own cover art, but not awesome. From here on out, I expect I’ll be hiring cover designers.
At the same time, my books are earning enough that I can justify that expense. If I were first starting out, I’d probably DIY it or barter with other writers who do their own covers. A cover isn’t static–you can always change it later.
Case in point, check out the covers for Bringing Stella Home:
I got a good deal on the illustration for the first cover, but frankly, it’s not that great. The second cover was more expensive, but I’m much happier with it. What I’m probably going to do next is find a cover designer who can redo the title/author typography, since I did that myself and it kind of shows.
So that’s been my experience with cover art. It’s important to get it right, but you do have to work to find the best solution that works for your budget. Fortunately, when you’re an indie, your cover is something you can always upgrade.
A cover really does make a difference. The one of the left looks like it might appeal to the anime crowd while the one on the right has a kind of old school sci-fi feel.
Yeah, I ended up reusing it on a novella based on the novel. I think it was much more appropriate for that book.