G is for Genre

Are there certain genres that indie writers should write in if they want to be successful? Are there other genres that they should avoid?

This is one of those pieces of common wisdom that really irks me, and not just because I write in a genre (science fiction) that isn’t as mainstream or popular as others. I think it’s a myth that you have to write in a “hot” genre in order to have success, especially if you’re an indie author. Here’s why:

1. You don’t have to be a bestseller to be an indie success.

This is something that Hugh Howie repeats all the time: that the true success stories in self-publishing aren’t the mega bestsellers like him or Bella Andre or H.M. Ward or Amanda Hocking, but the thousands and thousands of little guys who are carving out a comfortable space for themselves in this new world of publishing. You don’t have to be a huge bestseller to make a living as an indie writer–you can do quite well for yourself with a small but dedicated fan base.

I’m sure there are some people whose personal definition of success includes the kind of fame and recognition that comes along with being a bestseller. That’s fine–everyone has to define what ‘success’ means for themselves, based on their own personal goals and dreams. But being a bestseller is definitely not the baseline, at least for an indie writer.

2. Ebooks and epublishing have opened exciting new opportunities for niche genres.

Before epublishing, you needed a fairly extensive infrastructure to bring a book to market. Besides designing the book, you had to pay for printing, pay for shipping, pay for distribution and marketing to bookstores, pay for returns and remainders … the list goes on and on. Consequently, it was harder for niche genres to really get a foothold.

With ebooks, the economics of publishing have been flipped on their head. The marginal cost of producing another ebook is zero–digital content can be copied endlessly at virtually no cost. Shipping costs are also zero, and global distribution is as easy as uploading the book to Amazon’s servers–again, at zero cost.

Because of this, there’s room now for niche genres with much smaller readerships to actually turn a profit. And that’s what we’re seeing–an explosion of all sorts of niche, specialty, and experimental new genres. Books no longer have to be just like the Latest Big Thing (only different) in order to earn back their costs. There’s room for everyone in the new world of publishing.

3. It’s better to write what you love than to write what you think will sell.

The two aren’t always mutually exclusive, of course. Maybe you love a variety of genres, so that you’d be equally satisfied writing romance as you would writing something more niche like Amish vampire steampunk. But if all you’re doing is chasing the money, chances are that your heart won’t be in it nearly as much as it would if you were writing what you love. And if your heart isn’t in it, you won’t be able to bring that creative passion to the project that readers really love.

When I wrote Star Wanderers, I was following my passion. It was a science fiction story unlike any I’d either written or read, but I followed it where it took me without worrying whether it would sell. The genre description that best fits that series would probably be romantic frontier space opera–definitely a niche. But because I was passionate about it, the books were able to find readers who share that passion and touch them in ways that other books hadn’t. And guess what? Those are my best selling books.

There is a business side to publishing, but there is also an artistic side. You’ve got to be true to both. If your inner artist thrives on the challenge of chasing the market, great–go for it. But if doing that feels like you’re being unfaithful to your creative vision, you’ll probably write a better book if you strive to be authentic. And ultimately, I think that authenticity has a lot more to do with a book’s success than the genre it’s written in.

Readers are far, far more diverse than we give them credit. So long as you can write well and tell a good story, you can find success no matter which genre you write in.