Navigating Woke SF, Part 1: Short Story Markets and Author Blacklists

Last year, I had a short story published in the anthology Again, Hazardous Imaginings: More Politically Incorrect Science Fiction. Not only was it one of my highest paying short story sales to date, but it also made it onto the Tangent Online 2020 Recommended Reading List with a *** rating, their highest tier. Only 13 out of 293 stories on the list received that honor—and making the list at all was an accomplishment!

But a funny thing happened after the anthology came out: for a stretch of several months, I stopped receiving personalized rejections for my short story submissions, and instead got only form rejections. Normally when I write a cover letter for a short story submission, I mention the last three markets that I was published in. For example: “My stories have recently appeared in Again, Hazardous Imaginings; Twilight Tales LTUE Benefit Anthology, and Bards and Sages Quarterly (forthcoming).” In a typical month, I’ll get maybe a dozen or so form rejections and a couple of personalized rejections, depending on how many stories I have out on submission.

Back in March, I started to notice that I wasn’t getting any personalized rejections. Suspecting that my publication credit in Again, Hazardous Imaginings wasn’t helping me, I decided to change things up and only list my publication credits for stories listed in Locus Magazine’s Year In Review issue. My thinking was that all of the Hugo and Nebula eligible markets give their yearly reports in that issue, and since all of the editors want to acquire stories that are likely to win awards, a publication credit in one of those markets is more likely to get them to pay attention.

Lo and behold, I started getting personalized rejections again.

Just to make sure I wasn’t imagining things, I exported my data from The Submission Grinder and made a quick table of my submissions returned for each month going back to July 2019. Before “The Promise of King Washington” was accepted in February 2020, I was getting roughly one personalized rejection for every 5-8 form rejections. Then, for most of 2020, I went through a dry spell where I didn’t have many stories out on submission. Towards the end of the year, I got back in the saddle, and my personalized-to-form rejections ratio returned to what it had been earlier… but then Again, Hazardous Imaginings was published in December, and for the next three months, I received no personalized rejections at all. Then, around March-April, I stopped mentioning my publication credit in Again, Hazardous Imaginings… and I started getting personalized rejections again.

So what happened? Is there some sort of unofficial blacklist for stories published in Again, Hazardous Imaginings? Maybe, maybe not. I don’t know if any of the other authors in the anthology have had a similar experience, nor do I know for certain that mentioning the anthology in my publication credits caused this particular issue. It could be that I was submitting to higher paying markets at the beginning of 2021, and those markets just happen to be more stingy about personalized rejections. It could be that the pandemic has just sapped everyone’s energy.

But now that I’ve made this table, the one thing I cannot say is that the whole thing is just a figment of my imagination. There was a three-month period where I saw significantly fewer personalized rejections than usual, and it just so happened to coincide with the publication of the anthology Again, Hazardous Imaginings and my mentioning it as a publication credit in all of my cover letters.

It’s no big secret that most of the traditional short story markets in science fiction and fantasy trend somewhere between liberal and super woke. All you have to do to get a sense for this is subscribe to their podcasts or read their stories online. For most of 2020, I was subscribed to every science fiction podcast, and I frequently ended up skipping episodes because either the story was too woke, the author bio was little more than a checklist of intersectional victimhood groups, or the editor went off on some sort of political rant (typically of the “orange man bad” variety) that had little or nothing to do with the story. You can also get a good sense of the woke-ness by looking up these magazines’ submission guidelines and reading their diversity statements.

So for the last couple of months, I haven’t been listing Again, Hazardous Imaginings as a publication credit in any of my cover letters, and the response to my stories appears to have returned to the old normal… but it doesn’t sit right with me. Why should I have to hide that I was published in that anthology? Why shouldn’t I be proud of it? It did make Tangent Online’s recommended reading list with three stars, after all. Why should I waste my time submitting my stories to science fiction and fantasy markets that would see that publication credit as a black mark?

In other words, why not blacklist the blacklisters?

When an author decides not to submit their stories to a particular market, it’s often called a “self-rejection,” since the author has already decided that the story won’t be published before the editor gets a chance to consider it. But this is a little different. It’s not my own story that I’m rejecting, but the market as a whole. It’s making the conscious decision that if a magazine is too woke, I’m not going to have anything to do with it.

Here’s another way to think about it: why should I hold out for a year or longer, hoping to earn a couple of hundred bucks for it, when most of the markets that pay that well either aren’t interested in publishing the kind of politically incorrect stories that I tend to write, or aren’t going to publish an author like me who isn’t demonstrably woke enough? Even if I only end up selling it to a semi-pro market for less than fifty bucks, if it only takes a few months to make the sale because I’m not wasting time with the woke markets, does that make it worthwhile?

Or here’s yet another way to think about it: what other benefits do I get with my short story sales, besides how well it pays? If short stories are essentially advertisements for my other work, does it actually make sense to seek publication in the super woke markets, whose readers are mostly woke? Or does it make more sense to be published in the more conservative-leaning markets, with readers who are more likely to enjoy the other stuff that I write? And what about networking with similar-minded authors and editors? I made some really great connections through the anthology Again, Hazardous Imaginings, and even brought Andrew Fox, the editor, onto my newsletter for an interview. It was great!

All of this is happening as we’re starting to see an anti-woke cultural backlash gain momentum. Smarter people than me with a finger on the pulse of the culture say that the Snyder Cut is where the tide began to turn. The thing that tipped me off to it was the surprising waythat Coca-Cola walked back their critical race theory training after the “woke-a-cola” scandal. To my knowledge, there was no organized boycott, yet for a large corporation to backpedal so quickly tells me that they really took a hit to their bottom line.

In the coming months, I think we’re going to see a huge cultural shift against the woke moral panic that has gripped our nation for the last couple of years. That in itself is a subject for another post, but what it means for SF&F is that a lot of these woke awards and woke short story markets are well on their way to going broke. The few that endure will become niche markets for a very small audience that has completely divorced itself from the cultural mainstream—including the vast majority of SF&F readers.

Is it really worth hitching my wagon to such a horse? Or is it better to take a gamble on the up-and-coming markets that might not pay as much, but also aren’t carrying all the woke political baggage as magazines like Uncanny or Lightspeed?

Of course, if the answer to all of these questions is “yes, Joe—go for it!” the next big question is how to determine if a market is too woke? Because some of the markets have diversity statements that are fairly conservative-friendly, like “we welcome submissions from writers of all backgrounds!” and don’t use any of the woke value-signalling terms like “folx,” “latinx,” “QUILTBAG,” “indigenous,” “black bodies,” etc. In fact, I’m pretty sure that many of these markets only put out diversity statements to pacify the woke moral crusaders, in the same way that many boarded up stores and restaurants put up BLM signs hoping that the rioters sorry, the “peaceful protesters” would spare them.

One way to determine this is to look at which markets are chasing the wokest awards. The Hugos went woke in 2015, when “no award” swept the categories dominated by Sad Puppies nominees. That was really the moment when the fandom split, and the anti-woke readership abandoned the Hugos in disgust. The Rabid Puppies swept the 2016 nominations in what amounted to a hilarious sabotage operation (“Pounded in the Butt by Chuck Tingle’s Hugo,” hehe), but by 2017 that had all come to an end.

With that in mind, I went through all of the Hugo Awards to see which markets had either won an award or published a story that had won an award since 2015, and which markets had either been nominated or published stories that have been nominated since 2017. Here is what I found:

Hugo Winning Markets since 2015

• Uncanny (5)
• Lightspeed (1)

Markets with Hugo Winning Stories since 2015

• Tor.com (5)
• Apex (3)
• Clarkesworld (2)
• Lightspeed (1)
• Uncanny (1)

Hugo Nominated Markets since 2017

• Strange Horizons (5)
• Beneath Ceaseless Skies (5)
• Escape Pod (3)
• Fireside (3)
• FIYAH (3)
• The Book Smugglers (2)
• GigaNotoSaurus (1)
• Cirsova (1)
• Shimmer (1)
• Podcastle (1)
• Uncanny (1)

Markets with Hugo Nominated Stories since 2017

• Tor.com (37)
• Uncanny (18)
• Clarkesworld (5)
• Beneath Ceaseless Skies (3)
• Fireside (2)
• Lightspeed (2)
• Asimov’s (1)
• Strange Horizons (1)
• Nightmare Magazine (1)
• Diabolical Plots (1)

The counts for nominated markets/stories do not include the winners, but do include all of the nominations for 2021, even though the winners have not yet been decided.

I haven’t yet settled on a standard for deciding which markets are too woke for me to submit to. I suppose that’s something I’ll have to decide on a case-by-case basis, and for any who choose to follow my lead on this, it will have to be an individual decision. But I am rethinking the way I submit and publish my short stories, based on this experience. This post has already gone too long, and I still haven’t worked my new strategy out, but if you have any suggestions or ideas I’m interested to hear them.