According to conventional bookselling wisdom, summer is the slowest time out of the year for book sales. But is that really the case? I’ve heard David Gaughran and Ed Robertson argue that that’s just a myth perpetuated by New York publishers who are completely out of touch with their readers. Sales don’t fluctuate with the season so much as with promotions and new releases, so the argument goes.
Well, it’s been three years since I started self-publishing, and I still have no idea whether there’s a slump or not. June was my best month ever, but sales have fallen off sharply since then and it looks like August is going to be the worst month of the year. I wish I could blame that on the summer slump, but last year, June was also my best month, and sales after that held more or less steady.
It’s a hard thing to watch your main source of income fall more than 50% over the course of seven or eight weeks. More than anything else, it’s reinforced to me that I cannot afford to rely on just one income stream. Most of my sales come through Amazon, but I need to figure out ways to promote and market my books on the other venues. Relying almost exclusively on Amazon is like putting all your officers in the same shuttlecraft.
How much of the decline has to do with the launch of Kindle Unlimited last month? I don’t know, but it’s making me nervous. None of my books are available through KU because Amazon requires exclusivity in order to be enrolled in the program. That’s not something I’m willing to give them, at least with my already published books. But I may enroll one of my future books in the program, just to see what it’s about.
Honestly, though, I think the slump has more to do with my own lack of promotion and the fact that I haven’t had a new release for two months. When Strangers in Flight (Sons of the Starfarers: Book 3) comes out next month, I hope that will change things around.
I think it’s also good to remember that books don’t spoil. In a certain sense, it doesn’t matter when a book comes out–when a reader discovers a book for the first time, to them, it’s something new. My Star Wanderers series has been out for a while, but there are still a lot of people who have never heard of it and would probably enjoy it. I’ve got to find ways to get at least the first book into those people’s hands.
I really, really suck at marketing though, as you can probably tell from the fact that I’m blogging about writerly business stuff that isn’t all that interesting to the average fan. 😛 Until now, I’ve been relying mainly on the strength of my writing to sell itself, but that probably isn’t the best strategy.
And that’s one of the other problems with the idea of the summer slump–it lulls you into thinking that things will pick up on their own once the summer is over. Well, that’s one rude awakening that I’d rather avoid if I can help it. In this case, the path of least regret is to assume that the slump is a myth and get back to work, dammit. Because even if it isn’t, it’s not like the extra marketing is going to hurt you.
Enough with the boring business stuff. Here’s Grant Thompson doing the ALS ice bucket challenge with dry ice. Enjoy!
